Healthcare
DST helps our clients achieve operational excellence by optimizing business processes. The result: Reduced costs, expanded margins and better use of existing people.
Insurance
Through our strategic partner Computer Sciences Corporation (CSC),
DST offers the insurance industry integrated solutions to increase
productivity and enhance customer loyalty.
Video/Broadband
We offer AWD to improve CSR productivity, increase cross- and up-sell opportunities,
reduce costs of operations, and produce tangible ROI.
7/23/2009
American Hospital Association (AHA) Leadership Summit
Managing Sales Opportunities Case Study
Business
U.S. financial services company’s customer service center
Challenge
Marketing campaigns resulted in inbound callers who expressed interest in financial products but did not open accounts during the initial call
Customer service reps needed to follow consistent processes for dealing with these new leads
Marketing wanted to track the success or failure of the each campaign
Benefits did not justify the costs of extending the company’s sales tracking system to the call center
AWD Solution Results
“Lead Tracker” process developed using company’s existing AWD solution
Process originated in the call center
AWD managed follow-up activities in other parts of the organization
Required no additional software purchase and no external assistance
